Monday, November 06, 2006

Digit

Digit is one of the longest established digital agencies globally. They help leading businesses deliver moments that matter by creating award winning on-line environments and content, and more recently ground breaking physical interaction experiences.
The Digit London site is www.digitlondon.com

For example the Digital Aquarium. It was an interactive experience using 150 Motorola handsets suspended from the roof of a tank exhibition space outside the Institute of Contemporary Art.
On the outside of the tank was a number that consumers were invited to call in order to interact with the installation. The tank was programmed such that when the number was called it set off a chain reaction of the handsets calling each other, lighting up and ringing in a staggered formation, giving the effect of a swimming school of fish.

Another example is Motoglyph.
Digit were approached by Motorola to create an interactive experience that highlighted their commitment to music and youth culture.
By fusing cutting edge technology and simple tools they created a digital graffiti wall on which users could ‘spray’ their own unique signature or drawing. Whilst creating a ‘signatureMotoglyphlyph also simultaneously generated a soundscape. Both the soundtrack and the image could be sent to the users mobiles to be used as wallpaper and ring tone. The motoglyph won a lion at Cannes, was commissioned to be part of a major contemporary design exhibition at the Pompidou Centre in Paris and has toured the world from Japan to Argentina.

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