The Digit London site is www.digitlondon.com
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On the outside of the tank was a number that consumers were invited to call in order to interact with the installation. The tank was programmed such that when the number was called it set off a chain reaction of the handsets calling each other, lighting up and ringing in a staggered formation, giving the effect of a swimming school of fish.
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Digit were approached by Motorola to create an interactive experience that highlighted their commitment to music and youth culture.
By fusing cutting edge technology and simple tools they created a digital graffiti wall on which users could Âspray their own unique signature or drawing. Whilst creating a ÂsignatureMotoglyphlyph also simultaneously generated a soundscape. Both the soundtrack and the image could be sent to the users mobiles to be used as wallpaper and ring tone. The motoglyph won a lion at Cannes, was commissioned to be part of a major contemporary design exhibition at the Pompidou Centre in Paris and has toured the world from Japan to Argentina.
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